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Interior Design Profit Lab.

W I T H  L I N D S A Y   S T E E L E

 

You're path to consistent $30k+ projects, and a $300k interior design business.

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You’re not a beginner anymore.

You’ve had clients.
You’ve delivered projects.
You’ve made some money doing this work.

So why does it still feel so hard?

Projects come in waves.

When you’re busy, marketing disappears.
When things slow down, you scramble to fill the pipeline again.

 

Your consultations feel good… but clients don’t always commit.

They love your ideas.
The conversation flows.

And then you hear: “Let me think about it.”

 

You offer multiple services — but none feel like the clear way to work with you.

Full service.
Virtual design.
Hourly.
Designer-for-a-day.

Your model shifts depending on the client. But clients rarely sign up for your full-service.

 

Your projects feel heavier than they should.

Every client feels like a new negotiation.
Every project runs differently.

Beautiful design… but a messy process.

 

And even though you’re working constantly — the profit doesn’t reflect it.

Hours go unbilled to keep things comfortable.

And at the end of the day, your hourly rate does NOT reflect the work that you do.

 

If you want to build a calm & profitable interior design business, the Interior Design Profit Lab is where it happens.

 

Inside, you’ll:

• Install a clean Signature Service so clients clearly understand how to work with you

• Create consistent demand instead of riding the feast-or-famine cycle

• Confidently lead consultations and sell $30K+ full-service projects

• Protect profit through clear pricing, structure, and project leadership

• Deliver projects with impeccable structure and leadership — on time and on budget

• Build a calm, structured design business that can scale toward $300K

JOIN THE WAITLIST

Since 2022, the Interior Design Profit Lab has helped interior designers build structured, profitable design businesses with a signature service model, strong profit margins, and more spacious work weeks.

Over 100 designers have implemented this model inside the program, collectively generating over $800,000 in additional revenue.

But the real shift goes deeper than income.

These designers are operating with clear positioning, stronger project leadership, and a higher standard for how a design business runs.

The old narrative that “the average interior designer earns $40–80K a year” no longer defines what’s possible.

Designers inside the program are seeing an average revenue increase of $46K+ within their first six months—simply by installing the right structure and leadership in their business.

 

(thats a 820% ROI on their investment in the program)

Just for comparison…

In Silicon Valley, the fastest-growing tech startups consider 40% annual growth to be hypergrowth — often fueled by hundreds of millions of dollars in venture capital.

"I signed my largest design fee to day (over $42k for the design portion alone!!!) just from my first call with Lindsay"

Brittany Hanson

What’s driving these results?

 

Inside the Interior Design Profit Lab, we combine strategic business structure with the mindset and leadership required to execute it.

You won’t just learn what to do.

You’ll understand why it works, how to debrief what’s happening in your business, and how to make clean, confident decisions as a design business owner.

You’ll learn how to navigate setbacks, build on your wins, and create momentum that compounds over time.

Because building a profitable design business isn’t about doing more.

It’s about thinking differently, leading differently, and operating with stronger standards.

 

It’s not complicated. It’s growth made simple.

Designers inside the Interior Design Profit Lab have a strategic advantage.

 

Instead of piecing together services based on what each client asks for, designers inside the program install a clean, structured Signature Service model — built around their time, experience, network, and long-term goals.

This allows them to grow profitably, simply & sustainably, without constant reinvention.

Inside the program, you’ll learn our 6-step framework for building a simple, structured design business.

You’ll create a clear, start-to-finish service that gives clients a complete solution.

You’ll learn how to create consistent demand for that service — and confidently sell it not as a luxury upgrade, but as the way to work with you.

You’ll price your projects in a way that captures the full revenue potential of each engagement, deliver with impeccable standards, and navigate business challenges the way $300K designers do —

strategically, calmly, and with confidence.

 

In short, the Interior Design Profit Lab helps you become not just a confident designer — but a savvy entrepreneur.

As your business becomes more structured, you’ll gain back time, energy, and decision-making capacity in your workweek.

And you can reinvest that capacity into what actually grows your business — creating demand, signing projects, and delivering exceptional results.

Not sure you’re ready to aim for $300K yet?

You may be closer than you think.

We recommend joining once you’ve sold at least $30,000 in design services in the past 12 months. At that stage, designers already have the foundation needed to implement the model and begin building momentum.

Some designers join for one round to install the structure and build early traction.

Others stay longer as they continue refining their systems, strengthening their leadership, and scaling toward their $300K design business.

Because the longer you operate with clear standards, structure, and demand leadership, the more your results begin to compound over time.

The Interior Design Profit Lab combines clear business strategy with the mindset required to execute it.

You won’t just learn what to do.

You’ll understand why it works, how to evaluate what’s happening in your business, and how to make clean, confident decisions as a design business owner.

You’ll learn how to navigate setbacks, build on what’s working, and create results that compound over time.

Because building a profitable design business isn’t about doing more.

It’s about thinking differently, leading differently, and operating with stronger standards.

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AS SEEN IN

What’s inside the process?

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What You Get

 

Guided Curriculum:

Once accepted into the program, you’ll begin our 6-step framework for building a structured, profitable design business.

Each phase walks you through a key element of the model — from installing your Signature Service, to creating demand, strengthening your sales leadership, protecting profit, and delivering projects with impeccable standards.

Every step includes both in-depth teaching and clear implementation guidance, so you can apply what you learn directly to your business.

Strategic Coaching

 

We meet monthly for a private 30-minute coaching and implementation session, focused on one step of the Interior Design Profit Lab framework.

Together, we refine the key elements of your business — your Signature Service, demand strategy, sales leadership, project delivery systems, and $300K designer identity.

These sessions are designed to help you think strategically, make clear decisions, and implement the model directly inside your business.

You won’t leave with more ideas.

You’ll leave with clarity, direction, and the next step to move your business forward.

Revenue Tracking for Interior Designers

 

Track every signed proposal, design fee, procurement margin, and overall revenue inside our custom revenue tracking system — built specifically for interior designers.

You’ll gain a clear view of how money moves through your business across each project, allowing you to identify your most profitable work and the patterns driving your growth.

This level of visibility helps you make stronger decisions about pricing, project selection, and future opportunities.

Investing in the Interior Design Profit Lab has been one of the smartest actions I took for my business, and It’s already paid off in ways I couldn’t have imagined.

Hedi Designs | Interior Design Studio

Our next opening will be June 2026.

Prepare now, and be the first to know when the Interior Design Profit Lab opens for enrollment

 

When you’re on the waitlist, you’ll get: Immediate access to all the details about what’s inside the program. Exclusive updates throughout the upcoming weeks to help you make your decision. Priority notifications so you can be first in line to book a sales call (limited availability).

Questions? Ask away!