If talking about money with your interior design clients feels uncomfortable…
this is why...
HERE'S THE TRUTH...
You are not losing projects because of your pricing.
You’re losing them in how you talk about the money.
And when that happens…
👉🏻 Clients anchor themselves to unrealistic budgets
👉🏻 They compare your work to retail
👉🏻 They question decisions mid-project
👉🏻 Scope expands… but the investment doesn’t (and they blame you for not making it 'work')
👉🏻 Your profit quietly disappears
This isn’t a pricing problem. It’s a leadership problem.
What if instead…
You could confidently answer:
“So… how much is this going to cost?”
Without hesitation.
Without over-explaining.
Without feeling like you need to justify anything.
And your client responded with:
“That makes sense.”
That’s exactly what this guide gives you.
Introducing:
How to Talk About Money
A step-by-step guide to help you lead client investment conversations like a true design professional—so pricing feels clear, grounded, and fully aligned.
Inside, you’ll learn how to:
✔ Anchor the full project investment before decisions are made
✔ Guide clients to realistic budgets (without pushing or convincing)
✔ Position your design fee within the total investment—so it makes sense
✔ Eliminate retail comparison and price objections
✔ Lead money conversations from consultation → proposal → execution
✔ Handle common client questions with clarity and authority
✔ Re-anchor conversations when things start to feel off-track
This isn’t about memorizing scripts.
It’s about changing how you talk about money—so you naturally lead the money conversation with ease.
Because when you do this well…
Everything changes.
- Pricing stops feeling uncomfortable
- Clients stop questioning every number
- Projects feel structured instead of reactive
- Decisions happen faster
- Profit becomes predictable
And most importantly…
You start being seen as the person leading the investment—
not reacting to it.
This is for you if:
👉🏻 You hesitate when clients ask about budget or cost
👉🏻 You feel confident in design… but not in pricing conversations
👉🏻 Clients push back, delay, or “need to think about it”
👉🏻 You’ve underpriced projects (and felt it later)
👉🏻 You want to run a more profitable, professional design business
This is NOT for you if:
ｘ You’re looking for a quick pricing formula or markup calculator
ｘ You want scripts without understanding the strategy behind them
ｘ You’re not ready to step into leadership with your clients
What makes this different?
Most advice tells you:
“Be confident” “Charge more” “Just own your value”
But no one shows you how to actually lead the conversation.
This guide does. It breaks down:
👉🏻 What to say
👉🏻 When to say it
👉🏻 How to frame it
👉🏻 Why it works
So you’re never guessing again.
Before I became a coach, I built my own interior design business from the ground up.
Before I became a coach, I built my own interior design business from the ground up.
I started in 2014 with no network and very little industry connection.
And like most designers…
I didn’t struggle with design.
I struggled with the business side—especially around money.
How to price projects
How to talk about investment
How to lead clients without second-guessing myself
Over the next decade, that changed.
I went from piecemeal projects and unpredictable work…
to consistently signing $30K+ design projects and generating over $400K per year in revenue.
But that shift didn’t happen because I became “more talented.”
It happened because I learned how to:
Lead the client
Structure the process
And confidently guide the investment
Today, I help interior designers do the same.
Because in my experience, talented designers don’t stay stuck because they lack ability.
They stay stuck because no one ever taught them how to:
- Talk about money in a way that builds trust
- Lead investment conversations with clarity
- Structure projects so they’re actually profitable
And that’s exactly why I created this guide.
Because once you learn how to lead the money conversation…
Everything else in your business starts to work.
LEARN 'HOW TO TALK ABOUT THE MONEY'
A small shift… with a massive impact
When you change how you talk about money: You don’t just change your pricing.
You change how clients perceive you, how projects unfold and how much you actually take home.
