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Interior Design Profit Lab.
W I T HÂ L I N D S A YÂ Â S T E E L E
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You're path to consistent $30k+ projects, and a $300k interior design business.
JOIN US TODAY
You’re not a beginner anymore.
You’ve had clients.
You’ve delivered projects.
You’ve made some money doing this work.
So why does it still feel so hard?
Projects come in waves.
When you’re busy, marketing disappears.
When things slow down, you scramble to fill the pipeline again.
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Your consultations feel good… but clients don’t always commit.
They love your ideas.
The conversation flows.
And then you hear: “Let me think about it.”
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You offer multiple services — but none feel like the clear way to work with you.
Full service.
Virtual design.
Hourly.
Designer-for-a-day.
Your model shifts depending on the client. But clients rarely sign up for your full-service.
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Your projects feel heavier than they should.
Every client feels like a new negotiation.
Every project runs differently.
Beautiful design… but a messy process.
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And even though you’re working constantly — the profit doesn’t reflect it.
Hours go unbilled to keep things comfortable.
And at the end of the day, your hourly rate does NOT reflect the work that you do.
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If you want to build a calm & profitable interior design business, the Interior Design Profit Lab is where it happens.
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Inside, you’ll:
• Install a clean Signature Service so clients clearly understand how to work with you
• Create consistent demand instead of riding the feast-or-famine cycle
• Confidently lead consultations and sell $30K+ full-service projects
• Protect profit through clear pricing, structure, and project leadership
• Deliver projects with impeccable structure and leadership — on time and on budget
• Build a calm, structured design business that can scale toward $300K
JOIN US TODAY
Since 2022, the Interior Design Profit Lab has helped interior designers build structured, profitable design businesses with a signature service model, strong profit margins, and more spacious work weeks.
Over 100 designers have implemented this model inside the program, collectively generating over $800,000 in additional revenue.
But the real shift goes deeper than income.
These designers are operating with clear positioning, stronger project leadership, and a higher standard for how a design business runs.
The old narrative that “the average interior designer earns $40–80K a year” no longer defines what’s possible.
Designers inside the program are seeing an average revenue increase of $46K+ within their first six months—simply by installing the right structure and leadership in their business.
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(thats a 820% ROI on their investment in the program)
Just for comparison…
In Silicon Valley, the fastest-growing tech startups consider 40% annual growth to be hypergrowth — often fueled by hundreds of millions of dollars in venture capital.
"Joining The Interior Design Profit Lab changed everything for me, and I’ve signed $61,600 in design fees since joining.
Thank you!
Vanessa Manno
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"I just negotiated my highest consulting fee to date—$46K!
The experience completely changed how I think about charging for my expertise.
Thank you!!!
Sarah Lesher
What’s driving these results?
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Inside the Interior Design Profit Lab, we combine strategic business structure with the mindset and leadership required to execute it.
You won’t just learn what to do.
You’ll understand why it works, how to debrief what’s happening in your business, and how to make clean, confident decisions as a design business owner.
You’ll learn how to navigate setbacks, build on your wins, and create momentum that compounds over time.
Because building a profitable design business isn’t about doing more.
It’s about thinking differently, leading differently, and operating with stronger standards.
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It’s not complicated. It’s growth made simple.
Designers inside the Interior Design Profit Lab have a strategic advantage.
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Instead of piecing together services based on what each client asks for, designers inside the program install a clean, structured Signature Service model — built around their time, experience, network, and long-term goals.
This allows them to grow profitably, simply &Â sustainably, without constant reinvention.
Inside the program, you’ll learn our 6-step framework for building a simple, structured design business.
You’ll create a clear, start-to-finish service that gives clients a complete solution.
You’ll learn how to create consistent demand for that service — and confidently sell it not as a luxury upgrade, but as the way to work with you.
You’ll price your projects in a way that captures the full revenue potential of each engagement, deliver with impeccable standards, and navigate business challenges the way $300K designers do —
strategically, calmly, and with confidence.
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In short, the Interior Design Profit Lab helps you become not just a confident designer — but a savvy entrepreneur.
"I just presented my largest proposal ever — $60K, with potential to exceed $100K.
Lindsay’s consultation process completely transformed my confidence. Even the imperfect consults became practice that prepared me. My clients chose me because I truly understood them — exactly what Lindsay teaches.
Her coaching gave me the skill and confidence to deliver and sell a $60K proposal!
Dani Petrot
As your business becomes more structured, you’ll gain back time, energy, and decision-making capacity in your workweek.
And you can reinvest that capacity into what actually grows your business — creating demand, signing projects, and delivering exceptional results.
Not sure you’re ready to aim for $300K yet?
You may be closer than you think.
We recommend joining once you’ve sold at least $30,000 in design services in the past 12 months. At that stage, designers already have the foundation needed to implement the model and begin building momentum.
Some designers join for one round to install the structure and build early traction.
Others stay longer as they continue refining their systems, strengthening their leadership, and scaling toward their $300K design business.
Because the longer you operate with clear standards, structure, and demand leadership, the more your results begin to compound over time.
The Interior Design Profit Lab combines clear business strategy with the mindset required to execute it.
You won’t just learn what to do.
You’ll understand why it works, how to evaluate what’s happening in your business, and how to make clean, confident decisions as a design business owner.
You’ll learn how to navigate setbacks, build on what’s working, and create results that compound over time.
Because building a profitable design business isn’t about doing more.
It’s about thinking differently, leading differently, and operating with stronger standards.
JOIN US TODAY
"I made $11,000 in new client work within my first couple months — without even using everything yet.”
“Just raising my consultation fee and speaking more confidently about my process made a huge difference.
The IDPL framework gave me structure, clarity, and confidence to grow my business — even while still managing client projects."
Carrie Macioce
"Joining IDPL has been one of the smartest investments I’ve made in my business"
"Before working with Lindsay, I had the passion and the clients, but no clear roadmap.
Through strategic pricing, stronger proposals, and learning to lead with confidence, my business finally reflects my true potential."
Hedi Keshtkar
AS SEEN IN
What’s inside the process?
Step 1: The $300k Signature Service
Step 2: Creating Demand
Step 3: Sales Leadership
Step 5: Advanced Pricing
Step 4: Advanced Delivery
Step 5: The $300K Expert Identity
"After one coaching session and using the design fee calculator, I confidently sent a $42,850 proposal—
my highest design fee ever—and the client said yes without hesitation."
Brittany Hansen
What You Get
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Guided Curriculum:
Once accepted into the program, you’ll begin our 6-step framework for building a structured, profitable design business.
Each phase walks you through a key element of the model — from installing your Signature Service, to creating demand, strengthening your sales leadership, protecting profit, and delivering projects with impeccable standards.
Every step includes both in-depth teaching and clear implementation guidance, so you can apply what you learn directly to your business.
Strategic Coaching
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We meet monthly for a private 30-minute coaching and implementation session, focused on one step of the Interior Design Profit Lab framework.
Together, we refine the key elements of your business — your Signature Service, demand strategy, sales leadership, project delivery systems, and $300K designer identity.
These sessions are designed to help you think strategically, make clear decisions, and implement the model directly inside your business.
You won’t leave with more ideas.
You’ll leave with clarity, direction, and the next step to move your business forward.
KPI & Revenue Tracking for Interior Designers
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Track every signed proposal, design fee, procurement margin, and overall revenue inside our custom revenue tracking system — built specifically for interior designers.
You’ll gain a clear view of how money moves through your business across each project, allowing you to identify your most profitable work and the patterns driving your growth.
This level of visibility helps you make stronger decisions about pricing, project selection, and future opportunities.
THIS IS A REAL COACHING EXPERIENCE WITH TANGIBLE TAKE AWAYS:
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This isn't theory. This isn't motivation. And it certainly isn't another program filled with vague business advice you'll never implement. Here is exactly what you will learn to do:
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ATTRACT BETTER CLIENTS
✔ Create your Aligned Client Profile
✔ Build your Aligned Brand Guide
✔ Audit your marketing assets
✔ Create Revenue on Demand
✔ Build a Predictable Pipeline
SELL WITH CONFIDENCE
âś” Master the IMPACT to INSIGHT Sales Framework
âś” Deliver a High-Converting ConsultationÂ
 ✔ Present Proposals in a way that dramatically improves conversion
✔ Use the Project Guide Presentation to anchor your value, and address client questions
✔ Debrief consults and proposals
CREATE A HIGHLY PROFITABLE SIGNATURE SERVICE
âś” Build a repeatable Signature Service Model that allows you to scale
✔ Structure projects to Increase Profitability
✔ Learn the 3 Revenue Drivers
✔ Raise your Average Project Value
PRICE PROJECTS PROFITABLY
✔ Use the IDPL Design Fee Calculator to confidently price your services
✔ Learn how to 'Talk About The Money'
DELIVER PROJECTS WITH EASE
✔ Create a Design Agreement and Scope of Work that protects you and your profitability
✔ Learn project planning and delivery strategies that Guarantees 100% Results.
BUILD A BUSINESS THAT LASTS
✔ Create a Three-Year M.A.P. so you know exactly what to focus on
 ✔ Implement KPI and Revenue Tracking systems that give you clarity and control
"Since joining IDPL, I’ve generated $27,000 in my business and booked my biggest project ever—a $14,000 design fee for a single space.
The biggest shift was learning how to confidently present my proposal in person. Instead of defending my fees, I finally believed in my value—and clients started saying yes."
Jasa Rosseau, Jasa Rosseau Interiors
Join us Inside The Interior Design Profit Lab Today!
Doors open June 10th - 18th.
Lowest Monthly
$585
(USD) x 12 Installments
Total investment:Â $7,000 usd
(12 months access)
Most Flexible
$1,500
(USD) x 4 Installments
Total investment:Â $6,000 usd
(6 months access)
"This program is exactly what I’ve been looking for!
Everything Lindsay teaches aligns perfectly with what I’ve been trying to achieve — but now I finally have the structure, discipline, and validation I needed."
Mikki Litzenberger, Principal at ALTER Design Studio
"$218K in revenue — and the most confident I’ve ever felt running my business.
IDPL helped me create a process, set profitable fees, and build the confidence to own my value. Networking the way Lindsay teaches has been a game-changer for growth."
Justine Morin
