LEARN THE SIMPLEST WAY TO FIND INTERIOR DESIGN CLIENTS TODAY.

 

If talking about money with your interior design clients feels uncomfortable

this is why...

 

You were never actually taught how to lead that conversation.

So what happens instead?

You soften your language, wait for the client to set the budget... or avoid the conversation all together.

And without realizing it…

You give up leadership in the most important moment of the project.

 

Introducing...

How to Talk About Money 

Lead Client Investment Conversations with Clarity, Confidence & Control

Inside, you’ll find real investment numbers and the exact language I use with clients—so you can clearly walk them through budgets, investment ranges, and design fees without hesitation.

You’ll learn how to anchor your pricing in value, explain why design costs what it does, and guide your clients to see the investment as not just reasonable—but inevitable.

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Marketing Fundamentals for Interior Designers

The simple strategy new designers use to sign clients - without a website, a portfolio, or a big social media following.

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with certified life & business coach
Lindsay Steele. 
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HERE'S THE TRUTH... 

 

You are not losing projects because you priced your services too 'high'.

You’re losing them in how you talk about the money.

And when that happens…

👉🏻 Clients anchor themselves to unrealistic budgets

👉🏻 They compare your work to retail.

👉🏻 They question your design fee... and ghost before you have a chance to explain.

👉🏻 Scope expands… but the investment doesn’t (and they blame you for not making it 'work').

 

This isn’t a pricing problem. It’s a leadership problem.

What if instead…

You could confidently answer: So… how much is this going to cost?

Without hesitation. Without feeling like you need to justify anything.

And your client responded with:

“That makes sense.”

That’s exactly what this guide gives you.

Introducing:

How to Talk About Money

A step-by-step guide to help you lead client investment conversations like a true design professional—so pricing feels clear, grounded, and fully aligned.

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Inside, you’ll learn how to:

 

Anchor the full project investment before decisions are made
Guide clients to realistic budgets
Position your design fee within the total investment—so it makes sense
Eliminate retail comparison and price objections
Lead money conversations from consultation → proposal → execution
Handle common client questions with clarity and authority
Re-anchor conversations when things start to feel off-track

 

This isn’t about memorizing scripts.

It’s about changing how you talk about money—so you naturally lead the money conversation with ease.

Because when you do this well…

  • Pricing stops feeling uncomfortable
  • Clients stop questioning every number
  • Projects feel structured instead of reactive
  • Decisions happen faster
  • Profit becomes predictable

And most importantly…

You start being seen as the person leading the investment—
not reacting to it.

This is for you if:

👉🏻 You hesitate when clients ask about budget or cost

👉🏻 You feel confident in design… but not in pricing conversations

👉🏻 Clients push back, delay, or “need to think about it”

👉🏻 You’ve underpriced projects (and felt it later)

👉🏻 You want to run a more profitable, professional design business

This is NOT for you if:

 

You’re looking for a quick pricing formula or markup calculator

You want scripts without understanding the strategy behind them

You’re not ready to step into leadership with your clients

What makes this different?

Most advice tells you:

“Be confident” “Charge more” “Just own your value”

 

But no one shows you how to actually lead the conversation.

 

This guide does. It breaks down:

👉🏻 What to say
👉🏻 When to say it
👉🏻 How to frame it
👉🏻 Why it works

So you’re never guessing again.

Before I became a certified coach, I built my own interior design business from the ground up.

 

I started in 2014 with no network and very little industry connection.

And like most designers…I didn’t struggle with design.

I struggled with the business side—especially around money.

How to price projects
How to talk about investment
How to lead clients without second-guessing myself

 


 

Over the next decade, that changed.

I went from piecemeal projects and unpredictable work…
to consistently signing $30K+ design projects and generating over $400K per year in revenue.

But that shift didn’t happen because I became “more talented.”

It happened because I learned how to:

Lead the client
Structure the process
And confidently guide the money conversations

 


 

Today, I help interior designers do the same.

Because in my experience, talented designers don’t stay stuck because they lack ability.

They stay stuck because no one ever taught them how to:

  • Talk about money in a way that builds trust
  • Lead money conversations with clarity
  • Structure projects so they’re actually profitable

And that’s exactly why I created this guide.

Because once you learn how to lead the money conversation…

Everything else in your business starts to work.

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A small shift… with a massive impact

When you change how you talk about money: You don’t just up-level your profitability. 

You up-level how clients perceive you, how projects unfold and how much you actually take home. 

 

How to Talk About Money

Get the guide—and learn the exact strategy I used to confidently lead money conversations and scale my design business to multi-six figures.

GET THE GUIDE NOW FOR JUST $58