T H E 

Interior Design Profit Lab.

W I T H  L I N D S A Y   S T E E L E

 

You're path to consistent $30k+ projects, and a $300k interior design business.

JOIN THE WAITLIST

You’re not a beginner anymore.

You’ve had clients.
You’ve delivered projects.
You’ve made some money doing this work.

So why does it still feel so hard?

Projects come in waves.

When you’re busy, marketing disappears.
When things slow down, you scramble to fill the pipeline again.

 

Your consultations feel good… but clients don’t always commit.

They love your ideas.
The conversation flows.

And then you hear: “Let me think about it.”

 

You offer multiple services — but none feel like the clear way to work with you.

Full service.
Virtual design.
Hourly.
Designer-for-a-day.

Your model shifts depending on the client. But clients rarely sign up for your full-service.

 

Your projects feel heavier than they should.

Every client feels like a new negotiation.
Every project runs differently.

Beautiful design… but a messy process.

 

And even though you’re working constantly — the profit doesn’t reflect it.

Hours go unbilled to keep things comfortable.

And at the end of the day, your hourly rate does NOT reflect the work that you do.

 

If you want to build a calm & profitable interior design business, the Interior Design Profit Lab is where it happens.

 

Inside, you’ll:

• Install a clean Signature Service so clients clearly understand how to work with you

• Create consistent demand instead of riding the feast-or-famine cycle

• Confidently lead paid consultations and sell $30K+ full-service projects

• Protect profit through clear retainers, pricing, structure, and project leadership

• Deliver projects with impeccable structure and leadership — on time and on budget

• Build a calm, structured design business that can scale toward $300K

JOIN THE WAITLIST

Since 2022, the Interior Design Profit Lab has helped interior designers build structured, profitable design businesses with a signature service model, strong profit margins, and more spacious work weeks.

Over 100 designers have implemented this model inside the program, collectively generating over $800,000 in additional revenue.

But the real shift goes deeper than income.

These designers are operating with clear positioning, stronger project leadership, and a higher standard for how a design business runs.

The old narrative that “the average interior designer earns $40–80K a year” no longer defines what’s possible.

Designers inside the program are seeing an average revenue increase of $46K+ within their first six months—simply by installing the right structure and leadership in their business.

 

(thats a 820% ROI on their investment in the program)

Just for comparison…

In Silicon Valley, the fastest-growing tech startups consider 40% annual growth to be hypergrowth — often fueled by hundreds of millions of dollars in venture capital.

"Joining The Interior Design Profit Lab changed everything for me, and I’ve signed $61,600 in design fees since joining.

Thank you!

Vanessa Manno

 

"I just negotiated my highest consulting fee to date—$46K!

The experience completely changed how I think about charging for my expertise.

Thank you!!!

Sarah Lesher

What’s driving these results?

 

Inside the Interior Design Profit Lab, we combine strategic business structure with the mindset and leadership required to execute it.

You won’t just learn what to do.

You’ll understand why it works, how to debrief what’s happening in your business, and how to make clean, confident decisions as a design business owner.

You’ll learn how to navigate setbacks, build on your wins, and create momentum that compounds over time.

Because building a profitable design business isn’t about doing more.

It’s about thinking differently, leading differently, and operating with stronger standards.

 

It’s not complicated. It’s growth made simple.

Designers inside the Interior Design Profit Lab have a strategic advantage.

 

Instead of piecing together services based on what each client asks for, designers inside the program install a clean, structured Signature Service model — built around their time, experience, network, and long-term goals.

This allows them to grow profitably, simply & sustainably, without constant reinvention.

Inside the program, you’ll learn our 6-step framework for building a simple, structured design business.

You’ll create a clear, start-to-finish service that gives clients a complete solution.

You’ll learn how to create consistent demand for that service — and confidently sell it not as a luxury upgrade, but as the way to work with you.

You’ll price your projects in a way that captures the full revenue potential of each engagement, deliver with impeccable standards, and navigate business challenges the way $300K designers do —

strategically, calmly, and with confidence.

 

In short, the Interior Design Profit Lab helps you become not just a confident designer — but a savvy entrepreneur.

"I just presented my largest proposal ever — $60K, with potential to exceed $100K.

Lindsay’s consultation process completely transformed my confidence. Even the imperfect consults became practice that prepared me. My clients chose me because I truly understood them — exactly what Lindsay teaches.

Her coaching gave me the skill and confidence to deliver and sell a $60K proposal!

Dani Petrot

As your business becomes more structured, you’ll gain back time, energy, and decision-making capacity in your workweek.

And you can reinvest that capacity into what actually grows your business — creating demand, signing projects, and delivering exceptional results.

Not sure you’re ready to aim for $300K yet?

You may be closer than you think.

We recommend joining once you’ve sold at least $30,000 in design services in the past 12 months. At that stage, designers already have the foundation needed to implement the model and begin building momentum.

Some designers join for one round to install the structure and build early traction.

Others stay longer as they continue refining their systems, strengthening their leadership, and scaling toward their $300K design business.

Because the longer you operate with clear standards, structure, and demand leadership, the more your results begin to compound over time.

The Interior Design Profit Lab combines clear business strategy with the mindset required to execute it.

You won’t just learn what to do.

You’ll understand why it works, how to evaluate what’s happening in your business, and how to make clean, confident decisions as a design business owner.

You’ll learn how to navigate setbacks, build on what’s working, and create results that compound over time.

Because building a profitable design business isn’t about doing more.

It’s about thinking differently, leading differently, and operating with stronger standards.

JOIN THE WAITLIST

"I made $11,000 in new client work within my first few weeks — without even using everything yet.”

“Just raising my consultation fee and speaking more confidently about my process made a huge difference.

The IDPL framework gave me structure, clarity, and confidence to grow my business — even while still managing client projects."

Carrie Macioce

"Joining IDPL has been one of the smartest investments I’ve made in my business"

"Before working with Lindsay, I had the passion and the clients, but no clear roadmap.

Through strategic pricing, stronger proposals, and learning to lead with confidence, my business finally reflects my true potential."

Hedi Keshtkar

AS SEEN IN

What’s inside the process?

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"After one coaching session and using the design fee calculator, I confidently sent a $42,850 proposal—

my highest design fee ever—and the client said yes without hesitation."

Brittany Hansen

What You Get

Once accepted into the program, you’ll begin our 6-step framework for building a structured, profitable design business.

Each phase walks you through a key element of the model — from installing your Signature Service, to creating demand, strengthening your sales leadership, protecting profit, and delivering projects with impeccable standards.

Every step includes both in-depth teaching and clear implementation guidance, so you can apply what you learn directly to your business.

Strategic Coaching

 

We meet monthly for a private 30-minute coaching and implementation session, focused on one step of the Interior Design Profit Lab framework.

Together, we refine the key elements of your business — your Signature Service, demand strategy, sales leadership, project delivery systems, and $300K designer identity.

These sessions are designed to help you think strategically, make clear decisions, and implement the model directly inside your business.

You won’t leave with more ideas.

You’ll leave with clarity, direction, and the next step to move your business forward.

KPI & Revenue Tracking for Interior Designers

 

Track every signed proposal, design fee, procurement margin, and overall revenue inside our custom revenue tracking system — built specifically for interior designers.

You’ll gain a clear view of how money moves through your business across each project, allowing you to identify your most profitable work and the patterns driving your growth.

This level of visibility helps you make stronger decisions about pricing, project selection, and future opportunities.

THIS IS A PRIVATE COACHING EXPERIENCE WITH TANGIBLE TAKE AWAYS:

 

This isn't theory. This isn't motivation. And it certainly isn't another program filled with vague business advice you'll never implement. 

By the end of IDPL, you'll have the frameworks, systems, tools and decision-making skills to market, sell, price, deliver and grow your business with far more clarity.

 


 

 

POSITION + MARKET YOUR BUSINESS

⏃ Create your Aligned Client Profile so you know exactly WHO your most aligned BEST fit client is, and who isn't.

⏃ Build your Aligned Brand Guide to clarify how you position and communicate your value

⏃ Audit your marketing assets and identify what's working, what's missing and what needs to change

⏃ Build a Predictable Pipeline for generating consistent opportunities

⏃ Learn how to create Revenue on Demand instead of waiting and hoping for inquiries

 

QUALIFY + SELL

⏃ Build a qualification framework that protects your time and identifies your Best-Fit Aligned Clients

⏃ Create a defined client intake process you can repeat confidently

⏃ Master the 5-step IMPACT to INSIGHT Sales Framework

⏃ Transform your consultation into a PAID, structured, high-value meeting designed to lead to an investment decision

⏃ Use your Design Details Document to develop and define project scope before you price

⏃ Use the Project Guide Presentation to anchor & communicate your value, set expectations, and reveal the right details at the right time throughout the consultation and proposal process.

⏃ Learn exactly when & how to Talk About the Money

⏃ Debrief consultations and proposals so your sales process gets stronger with every conversation

 

CONTRACT + LAUNCH PROJECTS PROFESSIONALLY

⏃ Confidently present your Design Agreement and transition into a signed contract and upfront payment

⏃ Build a Design Agreement with: Clear policies and expectations that protect your boundaries and build client trust / Professional, simplified language clients can actually understand / Clear billing, payment and communication standards

⏃ Create a repeatable Project Initiation Process:

Pre-Qualify → Qualify → Inquiry → Paid Consultation → Signed Design Agreement → Retainer & Payment → Project Launch

 

PRICE + PROTECT YOUR PROFIT

⏃ Understand the 4 Revenue Drivers available within your business

⏃ Build a repeatable Signature Service Model designed to scale

⏃ Structure projects to increase profitability

⏃ Raise your Average Project Value

⏃ Use the IDPL Design Fee Calculator to confidently price your services & evaluate the money you actually made.

⏃ Use the Project Furnishings Investment Calculator to quickly estimate how how much your client will need to invest in products and furnishings to get their desired outcome

⏃ Build a strategic retainer and flat-fee structure that protects your time, cash flow and profitability

 

PLAN + DELIVER EXCEPTIONAL PROJECTS

⏃ Implement a project-planning system that delivers projects on time, on budget and through a fully completed installation

⏃ Utilize the Signature Service Project Step-By-Step WorkflowTemplate

⏃ Implement clearer project structure, expectations and accountability from beginning to end

⏃ Run a business that doesn't just sell projects well—but delivers them like a professional firm

 

MEASURE + GROW

⏃ Create your Three-Year M.A.P. so you know exactly what you're building toward—and what deserves your attention now

⏃ Implement KPI and Revenue Tracking systems that give you visibility into what's actually happening in your business

⏃ Use your numbers to make better decisions about marketing, sales, pricing, profitability and growth

"Since joining IDPL, I’ve generated $27,000 in my business and booked my biggest project ever—a $14,000 design fee for a single space.

The biggest shift was learning how to confidently present my proposal in person. Instead of defending my fees, I finally believed in my value—and clients started saying yes."

Jasa Rosseau, Jasa Rosseau Interiors

 

Join The Interior Design Profit Lab Waitlist

Just fill out the form below, and Let's GO!

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"This program is exactly what I’ve been looking for!

Everything Lindsay teaches aligns perfectly with what I’ve been trying to achieve — but now I finally have the structure, discipline, and validation I needed."

Mikki Litzenberger, Principal at ALTER Design Studio

"$218K in revenue — and the most confident I’ve ever felt running my business.

IDPL helped me create a process, set profitable fees, and build the confidence to own my value. Networking the way Lindsay teaches has been a game-changer for growth."

Justine Morin

Questions?

Ask away!